The Outreach API offers extensive capabilities to automate sales engagement processes and integrate with other tools seamlessly on Pipedream. With this API, you can sync lead and prospect data, automate outreach campaigns, and trigger actions based on sales interactions. The API provides endpoints to manage prospects, accounts, opportunities, and more, offering a rich set of data for custom workflows.
import { axios } from "@pipedream/platform"
export default defineComponent({
props: {
outreach: {
type: "app",
app: "outreach",
}
},
async run({steps, $}) {
return await axios($, {
url: `https://api.outreach.io/api/v2/accounts`,
headers: {
Authorization: `Bearer ${this.outreach.$auth.oauth_access_token}`,
"Content-Type": `application/vnd.api+json`,
},
})
},
})
Lead Qualification and Scoring Automation
Automate the process of qualifying and scoring leads by integrating Outreach with a CRM like Salesforce on Pipedream. Retrieve new leads from Salesforce, score them based on predefined criteria using Outreach sequences, and update the lead status in Salesforce based on engagement levels.
Prospect Re-engagement Campaigns
Create a workflow that identifies inactive prospects and automates re-engagement. Use the Outreach API to fetch prospects who haven't responded to previous emails, and trigger a personalized follow-up sequence via Pipedream. Integrate with a service like SendGrid to monitor email deliverability and open rates.
Automated Sales Reporting
Generate real-time sales reports by connecting Outreach to a data visualization tool like Google Sheets or Tableau on Pipedream. Automatically extract data related to prospect interactions, sequence stats, and sales activity from Outreach, and populate reports in your chosen platform for up-to-date insights.
Adds an existing prospect to a specific sequence in Outreach. See the documentation
Outreach uses OAuth authentication. When you connect your Outreach account, Pipedream will open a popup window where you can sign into Outreach and grant Pipedream permission to connect to your account. Pipedream securely stores and automatically refreshes the OAuth tokens so you can easily authenticate any Outreach API.
Pipedream requests the following authorization scopes when you connect your account:
audits.allaudits.readaccounts.allaccounts.readaccounts.writeaccounts.deletecallDispositions.allcallDispositions.readcallDispositions.writecallDispositions.deletecallPurposes.allcallPurposes.readcallPurposes.writecallPurposes.deletecalls.allcalls.readcalls.writecalls.deletecustomDuties.allcustomDuties.readcustomDuties.writecustomDuties.deletecontentCategories.allcomplianceRequests.readcomplianceRequests.writecomplianceRequests.allcontentCategories.readcontentCategories.writecontentCategories.deletecontentCategoryMemberships.allcontentCategoryMemberships.readcontentCategoryMemberships.writecontentCategoryMemberships.deletecontentCategoryOwnerships.allcontentCategoryOwnerships.readcontentCategoryOwnerships.writecontentCategoryOwnerships.deleteduties.allduties.readduties.writeduties.deleteemailAddresses.allemailAddresses.reademailAddresses.writeemailAddresses.writeevents.allevents.readevents.writeevents.deletefavorites.allfavorites.readfavorites.writefavorites.deletemailAliases.allmailAliases.readmailboxes.allmailboxes.readmailboxes.writemailboxes.deletemailings.allmailings.readmailings.writemailings.deleteopportunities.allopportunities.readopportunities.writeopportunities.deleteopportunityProspectRoles.readopportunityProspectRoles.writeopportunityProspectRoles.allopportunityProspectRoles.deleteopportunityStages.allopportunityStages.readopportunityStages.writeopportunityStages.deletepersonas.allpersonas.readpersonas.writepersonas.deletephoneNumbers.allphoneNumbers.readphoneNumbers.writephoneNumbers.deleteprofiles.allprofiles.readprofiles.writeprofiles.deleteprospects.allprospects.readprospects.writeprospects.deleterecipients.allrecipients.allrecipients.readrecipients.writerecipients.deleteroles.allroles.readroles.writeroles.deleterulesets.allrulesets.readrulesets.writerulesets.deletesequenceStates.allsequenceStates.readsequenceStates.writesequenceStates.deletesequenceSteps.allsequenceSteps.readsequenceSteps.writesequenceSteps.deletesequenceTemplates.allsequenceTemplates.readsequenceTemplates.writesequenceTemplates.deletesequences.allsequences.readsequences.writesequences.deletesnippets.allsnippets.readsnippets.writesnippets.deletestages.allstages.readstages.writestages.deletetaskPriorities.alltaskPriorities.readtaskPriorities.writetaskPriorities.deletetasks.alltasks.readtasks.writetasks.deleteteams.allteams.readteams.writeteams.deletetemplates.alltemplates.readtemplates.writetemplates.deleteusers.allusers.readusers.writeusers.deletewebhooks.allwebhooks.readwebhooks.writewebhooks.deleteGEThttps://api.outreach.io/oauth/authorize?client_id={{oauth.client_id}}&redirect_uri={{oauth.redirect_uri}}&state={{oauth.state}}&response_type=code&scope={{oauth.space_separated_scopes}}POSThttps://api.outreach.io/oauth/tokencontent-type: application/x-www-form-urlencodedaccept: application/jsonclient_id={{oauth.client_id}}&client_secret={{oauth.client_secret}}&redirect_uri={{oauth.redirect_uri}}&grant_type=authorization_code&code={{oauth.code}}POSThttps://api.outreach.io/oauth/tokencontent-type: application/x-www-form-urlencodedaccept: application/jsonclient_id={{oauth.client_id}}&client_secret={{oauth.client_secret}}&grant_type=refresh_token&refresh_token={{oauth.refresh_token}}