← RSS + Google Ads integrations

Send Offline Conversion with Google Ads API on New Item in Feed from RSS API

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New Item in Feed from the RSS API
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Send Offline Conversion with the Google Ads API
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Developers Pipedream

Getting Started

This integration creates a workflow with a RSS trigger and Google Ads action. When you configure and deploy the workflow, it will run on Pipedream's servers 24x7 for free.

  1. Select this integration
  2. Configure the New Item in Feed trigger
    1. Connect your RSS account
    2. Configure timer
    3. Configure Feed URL
    4. Configure Published After
  3. Configure the Send Offline Conversion action
    1. Connect your Google Ads account
    2. Select a Use Google Ads As
    3. Optional- Select a Managed Account
    4. Configure Name
    5. Select a Type
    6. Optional- Configure Additional Fields
  4. Deploy the workflow
  5. Send a test event to validate your setup
  6. Turn on the trigger

Details

This integration uses pre-built, source-available components from Pipedream's GitHub repo. These components are developed by Pipedream and the community, and verified and maintained by Pipedream.

To contribute an update to an existing component or create a new component, create a PR on GitHub. If you're new to Pipedream component development, you can start with quickstarts for trigger span and action development, and then review the component API reference.

Trigger

Description:Emit new items from an RSS feed
Version:1.2.7
Key:rss-new-item-in-feed

RSS Overview

The RSS app allows users to automatically fetch and parse updates from web feeds. This functionality is pivotal for staying abreast of content changes or updates from websites, blogs, and news outlets that offer RSS feeds. With Pipedream, you can harness the RSS API to trigger workflows that enable a broad range of automations, like content aggregation, monitoring for specific keywords, notifications, and data synchronization across platforms.

Trigger Code

import { defineSource } from "@pipedream/types";
import rss from "../../app/rss.app.mjs";
import rssCommon from "../common/common.mjs";
export default defineSource({
    ...rssCommon,
    key: "rss-new-item-in-feed",
    name: "New Item in Feed",
    description: "Emit new items from an RSS feed",
    version: "1.2.7",
    type: "source",
    dedupe: "unique",
    props: {
        ...rssCommon.props,
        url: {
            propDefinition: [
                rss,
                "url",
            ],
        },
        publishedAfter: {
            type: "string",
            label: "Published After",
            description: "Emit items published after the specified date in ISO 8601 format .e.g `2022-12-07T12:57:10+07:00`",
            default: new Date(Date.now() - 24 * 60 * 60 * 1000).toISOString(), // default to one day ago
        },
    },
    hooks: {
        async activate() {
            // Try to parse the feed one time to confirm we can fetch and parse.
            // The code will throw any errors to the user.
            await this.rss.fetchAndParseFeed(this.url);
        },
    },
    methods: {
        ...rssCommon.methods,
        generateMeta: function (item) {
            return {
                id: this.rss.itemKey(item),
                summary: item.title,
                ts: Date.now(),
            };
        },
    },
    async run() {
        const items = await this.rss.fetchAndParseFeed(this.url);
        for (const item of items.reverse()) {
            const publishedAfter = +new Date(this.publishedAfter);
            const ts = this.rss.itemTs(item);
            if (Number.isNaN(publishedAfter) || publishedAfter > ts) {
                continue;
            }
            const meta = this.generateMeta(item);
            this.$emit(item, meta);
        }
    },
});

Trigger Configuration

This component may be configured based on the props defined in the component code. Pipedream automatically prompts for input values in the UI and CLI.
LabelPropTypeDescription
RSSrssappThis component uses the RSS app.
timer$.interface.timer

How often you want to poll the feed for new items

Feed URLurlstring

Enter the URL for any public RSS feed

Published AfterpublishedAfterstring

Emit items published after the specified date in ISO 8601 format .e.g 2022-12-07T12:57:10+07:00

Trigger Authentication

The RSS API does not require authentication.

About RSS

Real Simple Syndication

Action

Description:Send an event from to Google Ads to track offline conversions. [See the documentation](https://developers.google.com/google-ads/api/rest/reference/rest/v16/ConversionAction)
Version:0.0.2
Key:google_ads-send-offline-conversion

The Google Ads API lets you programmatically manage your Google Ads data and
campaigns. You can use the API to automate common tasks, such as:

  • Creating and managing campaigns
  • Adding and removing keywords
  • Adjusting bids

You can also use the API to get information about your campaigns, such as:

  • Campaign stats
  • Keyword stats
  • Ad performance

The Google Ads API is a powerful tool that lets you manage your Google Ads data
and campaigns programmatically. With the API, you can automate common tasks,
such as creating and managing campaigns, adding and removing keywords, and
adjusting bids. You can also use the API to get information about your
campaigns, such as campaign stats, keyword stats, and ad performance.

Customizing API requests with the Pipedream proxy

The Pipedream components interact with Google Ads API through Pipedream's proxy service, which handles authentication and developer token requirements.

The components accept a standard Google Ads API request object with the following structure:

const googleAdsReq = {
  method: "get|post|put|delete",  // HTTP method
  url: "/v16/...",                // Google Ads API endpoint path
  headers: {
    "Authorization": `Bearer ${this.googleAds.$auth.oauth_access_token}`
  },
  data: {}                        // Optional request body for POST/PUT requests
}

To make different API calls while using the proxy:

  1. Modify the url path to match your desired Google Ads API endpoint
  2. Update the method to match the required HTTP method
  3. Add any necessary request body data in the data field
  4. Include any required headers (Authorization is automatically included)

Example for a custom query:

const googleAdsReq = {
  method: "post",
  url: "/v16/customers/1234567890/googleAds:search",
  headers: {
    "Authorization": `Bearer ${this.googleAds.$auth.oauth_access_token}`
  },
  data: {
    query: "SELECT campaign.id, campaign.name FROM campaign"
  }
}

The proxy endpoint will remain the same: https://eolid4dq1k0t9hi.m.pipedream.net

Action Code

import { parseObject } from "../../common/utils.mjs";
import common from "../common/common.mjs";
import { getAdditionalFields } from "../common/props.mjs";
import { CONVERSION_TYPE_OPTIONS } from "./common-constants.mjs";

export default {
  ...common,
  key: "google_ads-send-offline-conversion",
  name: "Send Offline Conversion",
  description: "Send an event from to Google Ads to track offline conversions. [See the documentation](https://developers.google.com/google-ads/api/rest/reference/rest/v16/ConversionAction)",
  version: "0.0.2",
  type: "action",
  props: {
    ...common.props,
    name: {
      type: "string",
      label: "Name",
      description: "The name of the conversion action.",
    },
    type: {
      type: "string",
      label: "Type",
      description: "[The type](https://developers.google.com/google-ads/api/rest/reference/rest/v16/ConversionAction#ConversionActionType) of the conversion action.",
      options: CONVERSION_TYPE_OPTIONS,
    },
    additionalFields: getAdditionalFields("https://developers.google.com/google-ads/api/rest/reference/rest/v16/ConversionAction"),
  },
  async run({ $ }) {
    const {
      googleAds, accountId, customerClientId, additionalFields, ...data
    } = this;
    const { results: { [0]: response } } = await googleAds.createConversionAction({
      $,
      accountId,
      customerClientId,
      data: {
        operations: [
          {
            create: {
              ...data,
              ...parseObject(additionalFields),
            },
          },
        ],
      },
    });

    const id = response.resourceName.split("/").pop();

    $.export("$summary", `Created conversion action with ID ${id}`);
    return {
      id,
      ...response,
    };
  },
};

Action Configuration

This component may be configured based on the props defined in the component code. Pipedream automatically prompts for input values in the UI.

LabelPropTypeDescription
Google AdsgoogleAdsappThis component uses the Google Ads app.
Use Google Ads AsaccountIdstringSelect a value from the drop down menu.
Managed AccountcustomerClientIdstringSelect a value from the drop down menu.
Namenamestring

The name of the conversion action.

TypetypestringSelect a value from the drop down menu:{ "label": "Conversions that occur when a user clicks on an ad's call extension.", "value": "AD_CALL" }{ "label": "Conversions that occur when a user on a mobile device clicks a phone number.", "value": "CLICK_TO_CALL" }{ "label": "Conversions that occur when a user downloads a mobile app from the Google Play Store.", "value": "GOOGLE_PLAY_DOWNLOAD" }{ "label": "Conversions that occur when a user makes a purchase in an app through Android billing.", "value": "GOOGLE_PLAY_IN_APP_PURCHASE" }{ "label": "Call conversions that are tracked by the advertiser and uploaded.", "value": "UPLOAD_CALLS" }{ "label": "Conversions that are tracked by the advertiser and uploaded with attributed clicks.", "value": "UPLOAD_CLICKS" }{ "label": "Conversions that occur on a webpage.", "value": "WEBPAGE" }{ "label": "Conversions that occur when a user calls a dynamically-generated phone number from an advertiser's website.", "value": "WEBSITE_CALL" }
Additional FieldsadditionalFieldsobject

Additional fields and values to be created. See the documentation for available fields. Values will be parsed as JSON where applicable.

Action Authentication

Google Ads uses OAuth authentication. When you connect your Google Ads account, Pipedream will open a popup window where you can sign into Google Ads and grant Pipedream permission to connect to your account. Pipedream securely stores and automatically refreshes the OAuth tokens so you can easily authenticate any Google Ads API.

Pipedream requests the following authorization scopes when you connect your account:

emailprofilehttps://www.googleapis.com/auth/adwords

About Google Ads

Reach customers wherever they are. Show up at the right time and place across the vast Google Ads ecosystem.

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