Send Conversion Event with LinkedIn Ads API on New Submission from Typeform API

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New Submission from the Typeform API

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Send Conversion Event with the LinkedIn Ads API

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Getting Started#

This integration creates a workflow with a Typeform trigger and LinkedIn Ads action. When you configure and deploy the workflow, it will run on Pipedream's servers 24x7 for free.

Select this integration
Configure the New Submission trigger
1. Connect your Typeform account
2. Select a Form
Configure the Send Conversion Event action
1. Connect your LinkedIn Ads account
2. Select a Ad Account Id
3. Select a Conversion ID
4. Configure Conversion Happened At
5. Configure Email
6. Configure First Name
7. Configure Last Name
8. Configure Conversion Value Currency Code
9. Configure Conversion Value Amount
10. Optional- Configure Company Name
11. Optional- Configure Title
12. Optional- Configure Country Code
13. Optional- Configure Event ID
Deploy the workflow
Send a test event to validate your setup
Turn on the trigger

Details#

This integration uses pre-built, source-available components from Pipedream's GitHub repo. These components are developed by Pipedream and the community, and verified and maintained by Pipedream.

To contribute an update to an existing component or create a new component, create a PR on GitHub. If you're new to Pipedream component development, you can start with quickstarts for trigger span and action development, and then review the component API reference.

Trigger#

New Submission on Typeform

Description:Emit new submission

Version:0.0.8

Key:typeform-new-submission

View on GitHub

Typeform Overview#

The Typeform API furnishes you with the means to create dynamic forms and collect user responses in real-time. By leveraging this API within Pipedream's serverless platform, you can automate workflows to process this data, integrate seamlessly with other services, and react to form submissions instantaneously. This empowers you to craft tailored responses, synchronize with databases, trigger email campaigns, or even manage event registrations without manual intervention.

Trigger Code#

import { createHmac } from "crypto";
import sampleEmit from "./test-event.mjs";
import { uuid } from "uuidv4";
import common from "../common/common.mjs";
import constants from "../../constants.mjs";
import utils from "../common/utils.mjs";

const { typeform } = common.props;
const { parseIsoDate } = utils;

export default {
  ...common,
  key: "typeform-new-submission",
  name: "New Submission",
  version: "0.0.8",
  type: "source",
  description: "Emit new submission",
  props: {
    ...common.props,
    http: {
      type: "$.interface.http",
      customResponse: true,
    },
    db: "$.service.db",
    formId: {
      propDefinition: [
        typeform,
        "formId",
      ],
    },
  },
  methods: {
    ...common.methods,
    generateSecret() {
      return "" + Math.random();
    },
  },
  hooks: {
    ...common.hooks,
    async activate() {
      const secret = this.generateSecret();
      this._setSecret(secret);

      let tag = this._getTag();
      if (!tag) {
        tag = uuid();
        this._setTag(tag);
      }

      return await this.typeform.createHook({
        endpoint: this.http.endpoint,
        formId: this.formId,
        tag,
        secret,
      });
    },
    async deactivate() {
      const tag = this._getTag();

      return await this.typeform.deleteHook({
        formId: this.formId,
        tag,
      });
    },
  },
  async run(event) {
    const {
      body,
      headers,
    } = event;

    const { [constants.TYPEFORM_SIGNATURE]: typeformSignature } = headers;

    if (typeformSignature) {
      const secret = this._getSecret();

      const hmac =
        createHmac(constants.ALGORITHM, secret)
          .update(body)
          .digest(constants.ENCODING);

      const signature = `${constants.ALGORITHM}=${hmac}`;

      if (typeformSignature !== signature) {
        throw new Error("signature mismatch");
      }
    }

    let formResponseString = "";
    const data = Object.assign({}, body.form_response);
    data.form_response_parsed = {};

    for (let i = 0; i < body.form_response.answers.length; i++) {
      const field = body.form_response.definition.fields[i];
      const answer = body.form_response.answers[i];

      let parsedAnswer;
      let value = answer[answer.type];

      if (value.label) {
        parsedAnswer = value.label;

      } else if (value.labels) {
        parsedAnswer = value.labels.join();

      } else if (value.choice) {
        parsedAnswer = value.choice;

      } else if (value.choices) {
        parsedAnswer = value.choices.join();

      } else {
        parsedAnswer = value;
      }

      data.form_response_parsed[field.title] = parsedAnswer;
      formResponseString += `### ${field.title}\n${parsedAnswer}\n`;
    }

    data.form_response_string = formResponseString;
    data.raw_webhook_event = body;

    if (data.landed_at) {
      data.landed_at = parseIsoDate(data.landed_at);
    }

    if (data.submitted_at) {
      data.submitted_at = parseIsoDate(data.submitted_at);
    }

    data.form_title = body.form_response.definition.title;
    delete data.answers;
    delete data.definition;

    this.$emit(data, {
      summary: JSON.stringify(data),
      id: data.token,
    });

    this.http.respond({
      status: 200,
    });
  },
  sampleEmit,
};

Trigger Configuration#

This component may be configured based on the props defined in the component code. Pipedream automatically prompts for input values in the UI and CLI.

Label	Prop	Type	Description
Typeform	`typeform`	`app`	This component uses the Typeform app.
N/A	`http`	`$.interface.http`	This component uses `$.interface.http` to generate a unique URL when the component is first instantiated. Each request to the URL will trigger the `run()` method of the component.
N/A	`db`	`$.service.db`	This component uses `$.service.db` to maintain state between executions.
Form	`formId`	`string`	Select a value from the drop down menu.

Trigger Authentication#

Typeform uses OAuth authentication. When you connect your Typeform account, Pipedream will open a popup window where you can sign into Typeform and grant Pipedream permission to connect to your account. Pipedream securely stores and automatically refreshes the OAuth tokens so you can easily authenticate any Typeform API.

Pipedream requests the following authorization scopes when you connect your account:

offlineaccounts:readforms:writeforms:readimages:writeimages:readthemes:writethemes:readresponses:readresponses:writewebhooks:readwebhooks:writeworkspaces:readworkspaces:write

About Typeform#

Typeform lets you build no-code forms, quizzes, and surveys - and get more responses.

Action#

Send Conversion Event on LinkedIn Ads

Description:Sends a conversion event to LinkedIn Ads. [See the documentation](https://learn.microsoft.com/en-us/linkedin/marketing/integrations/ads-reporting/conversions-api?view=li-lms-2024-01&tabs=http#streaming-conversion-events)

Version:0.0.3

Key:linkedin_ads-send-conversion-event

View on GitHub

LinkedIn Ads Overview#

The LinkedIn Ads API on Pipedream enables you to automate and integrate your LinkedIn advertising efforts with other services. Fetch campaign data, manage ad accounts, or automate ad creation and adjustments. With Pipedream, you can trigger workflows with HTTP requests, emails, and on a schedule, and connect to thousands of other apps with minimal effort.

Action Code#

import { createHash } from "crypto";
import app from "../../linkedin_ads.app.mjs";

export default {
  key: "linkedin_ads-send-conversion-event",
  name: "Send Conversion Event",
  description: "Sends a conversion event to LinkedIn Ads. [See the documentation](https://learn.microsoft.com/en-us/linkedin/marketing/integrations/ads-reporting/conversions-api?view=li-lms-2024-01&tabs=http#streaming-conversion-events)",
  version: "0.0.3",
  type: "action",
  props: {
    app,
    adAccountId: {
      propDefinition: [
        app,
        "adAccountId",
      ],
    },
    conversionId: {
      propDefinition: [
        app,
        "conversionId",
        ({ adAccountId }) => ({
          adAccountId,
        }),
      ],
    },
    conversionHappenedAt: {
      type: "string",
      label: "Conversion Happened At",
      description: "Epoch timestamp in milliseconds at which the conversion event happened. Note: If your source records conversion timestamp in seconds, please insert 000 at the end to transform it to milliseconds. Eg. `1590739275000`.",
    },
    email: {
      type: "string",
      label: "Email",
      description: "Email address of the contact associated with the conversion event which needs to be in SHA256 format, a HEX encoded string with a maximum length of 64 characters. Eg. `test@example.com`.",
    },
    firstName: {
      type: "string",
      label: "First Name",
      description: "The first name of the contact to match the conversion.",
    },
    lastName: {
      type: "string",
      label: "Last Name",
      description: "The last name of the contact to match the conversion.",
    },
    conversionValueCurrencyCode: {
      type: "string",
      label: "Conversion Value Currency Code",
      description: "The currency code of the conversion value in ISO format. Eg. `USD`.",
    },
    conversionValueAmount: {
      type: "string",
      label: "Conversion Value Amount",
      description: "The value of the conversion in decimal string. If you set this field, you must also set in the **Conversion Value Currency Code** field. Eg. `100.05`.",
    },
    companyName: {
      type: "string",
      label: "Company Name",
      description: "A plain text string representing the company of the contact to match.",
      optional: true,
    },
    title: {
      type: "string",
      label: "Title",
      description: "A plain text string representing the title name of the contact to match. Eg. `Software Engineer`.",
      optional: true,
    },
    countryCode: {
      type: "string",
      label: "Country Code",
      description: "An ISO standardized [two letter country code](https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2) representing the country of the contact to match. Eg. `US`.",
      optional: true,
    },
    eventId: {
      type: "string",
      label: "Event ID",
      description: "The unique id generated by advertisers to indicate each event. This field is used for [deduplication](https://learn.microsoft.com/en-us/linkedin/marketing/conversions/deduplication?view=li-lms-2024-01).",
      optional: true,
    },
  },
  methods: {
    emailToSha256(email) {
      return createHash("sha256")
        .update(email)
        .digest("hex");
    },
    sendConversionEvent(args = {}) {
      return this.app._makeRequest({
        debug: true,
        method: "POST",
        path: "/conversionEvents",
        ...args,
      });
    },
  },
  async run({ $ }) {
    const {
      app,
      emailToSha256,
      sendConversionEvent,
      conversionId,
      conversionHappenedAt,
      conversionValueCurrencyCode,
      conversionValueAmount,
      email,
      firstName,
      lastName,
      companyName,
      title,
      countryCode,
      eventId,
    } = this;

    await sendConversionEvent({
      $,
      data: {
        conversion: app.getConversionUrn(conversionId),
        conversionHappenedAt: Number(conversionHappenedAt),
        conversionValue: {
          currencyCode: conversionValueCurrencyCode,
          amount: conversionValueAmount,
        },
        user: {
          userIds: [
            {
              idType: "SHA256_EMAIL",
              idValue: emailToSha256(email),
            },
          ],
          userInfo: {
            firstName,
            lastName,
            companyName,
            title,
            countryCode,
          },
        },
        eventId,
      },
    });

    $.export("$summary", "Successfully sent conversion event to LinkedIn Ads");

    return {
      success: true,
    };
  },
};

Action Configuration#

This component may be configured based on the props defined in the component code. Pipedream automatically prompts for input values in the UI.

Label	Prop	Type	Description
LinkedIn Ads	`app`	`app`	This component uses the LinkedIn Ads app.
Ad Account Id	`adAccountId`	`string`	Select a value from the drop down menu.
Conversion ID	`conversionId`	`string`	Select a value from the drop down menu.
Conversion Happened At	`conversionHappenedAt`	`string`	Epoch timestamp in milliseconds at which the conversion event happened. Note: If your source records conversion timestamp in seconds, please insert 000 at the end to transform it to milliseconds. Eg. `1590739275000`.
Email	`email`	`string`	Email address of the contact associated with the conversion event which needs to be in SHA256 format, a HEX encoded string with a maximum length of 64 characters. Eg. `test@example.com`.
First Name	`firstName`	`string`	The first name of the contact to match the conversion.
Last Name	`lastName`	`string`	The last name of the contact to match the conversion.
Conversion Value Currency Code	`conversionValueCurrencyCode`	`string`	The currency code of the conversion value in ISO format. Eg. `USD`.
Conversion Value Amount	`conversionValueAmount`	`string`	The value of the conversion in decimal string. If you set this field, you must also set in the Conversion Value Currency Code field. Eg. `100.05`.
Company Name	`companyName`	`string`	A plain text string representing the company of the contact to match.
Title	`title`	`string`	A plain text string representing the title name of the contact to match. Eg. `Software Engineer`.
Country Code	`countryCode`	`string`	An ISO standardized two letter country code representing the country of the contact to match. Eg. `US`.
Event ID	`eventId`	`string`	The unique id generated by advertisers to indicate each event. This field is used for deduplication.

Action Authentication#

LinkedIn Ads uses OAuth authentication. When you connect your LinkedIn Ads account, Pipedream will open a popup window where you can sign into LinkedIn Ads and grant Pipedream permission to connect to your account. Pipedream securely stores and automatically refreshes the OAuth tokens so you can easily authenticate any LinkedIn Ads API.

Pipedream requests the following authorization scopes when you connect your account:

r_ads_reportingrw_adsr_adsr_basicprofiler_marketing_leadgen_automationr_ads_leadgen_automationr_organization_adminrw_conversionsr_events