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Send Conversion Event with LinkedIn Ads API

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Send Conversion Event with the LinkedIn Ads API
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Getting Started

Create a workflow to Send Conversion Event with the LinkedIn Ads API. When you configure and deploy the workflow, it will run on Pipedream's servers 24x7 for free.

  1. Configure the Send Conversion Event action
    1. Connect your LinkedIn Ads account
    2. Select a Ad Account Id
    3. Select a Conversion ID
    4. Configure Conversion Happened At
    5. Configure Email
    6. Configure First Name
    7. Configure Last Name
    8. Configure Conversion Value Currency Code
    9. Configure Conversion Value Amount
    10. Optional- Configure Company Name
    11. Optional- Configure Title
    12. Optional- Configure Country Code
    13. Optional- Configure Event ID
  2. Select a trigger to run your workflow on HTTP requests, schedules or app events
  3. Deploy the workflow
  4. Send a test event to validate your setup
  5. Turn on the trigger

Integrations

Send Conversion Event with LinkedIn Ads API on New Requests (Payload Only) from HTTP / Webhook API
HTTP / Webhook + LinkedIn Ads
 
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Send Conversion Event with LinkedIn Ads API on New Submission from Typeform API
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Send Conversion Event with LinkedIn Ads API on Custom Events from Zoom API
Zoom + LinkedIn Ads
 
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Send Conversion Event with LinkedIn Ads API on New Submission (Instant) from Jotform API
Jotform + LinkedIn Ads
 
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Send Conversion Event with LinkedIn Ads API on New Scheduled Tasks from Pipedream API
Pipedream + LinkedIn Ads
 
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Details

This is a pre-built, source-available component from Pipedream's GitHub repo. The component is developed by Pipedream and the community, and verified and maintained by Pipedream.

To contribute an update to an existing component or create a new component, create a PR on GitHub. If you're new to Pipedream component development, you can start with quickstarts for trigger span and action development, and then review the component API reference.

Send Conversion Event on LinkedIn Ads
Description:Sends a conversion event to LinkedIn Ads. [See the documentation](https://learn.microsoft.com/en-us/linkedin/marketing/integrations/ads-reporting/conversions-api?view=li-lms-2024-01&tabs=http#streaming-conversion-events)
Version:0.0.3
Key:linkedin_ads-send-conversion-event

Code

import { createHash } from "crypto";
import app from "../../linkedin_ads.app.mjs";

export default {
  key: "linkedin_ads-send-conversion-event",
  name: "Send Conversion Event",
  description: "Sends a conversion event to LinkedIn Ads. [See the documentation](https://learn.microsoft.com/en-us/linkedin/marketing/integrations/ads-reporting/conversions-api?view=li-lms-2024-01&tabs=http#streaming-conversion-events)",
  version: "0.0.3",
  type: "action",
  props: {
    app,
    adAccountId: {
      propDefinition: [
        app,
        "adAccountId",
      ],
    },
    conversionId: {
      propDefinition: [
        app,
        "conversionId",
        ({ adAccountId }) => ({
          adAccountId,
        }),
      ],
    },
    conversionHappenedAt: {
      type: "string",
      label: "Conversion Happened At",
      description: "Epoch timestamp in milliseconds at which the conversion event happened. Note: If your source records conversion timestamp in seconds, please insert 000 at the end to transform it to milliseconds. Eg. `1590739275000`.",
    },
    email: {
      type: "string",
      label: "Email",
      description: "Email address of the contact associated with the conversion event which needs to be in SHA256 format, a HEX encoded string with a maximum length of 64 characters. Eg. `test@example.com`.",
    },
    firstName: {
      type: "string",
      label: "First Name",
      description: "The first name of the contact to match the conversion.",
    },
    lastName: {
      type: "string",
      label: "Last Name",
      description: "The last name of the contact to match the conversion.",
    },
    conversionValueCurrencyCode: {
      type: "string",
      label: "Conversion Value Currency Code",
      description: "The currency code of the conversion value in ISO format. Eg. `USD`.",
    },
    conversionValueAmount: {
      type: "string",
      label: "Conversion Value Amount",
      description: "The value of the conversion in decimal string. If you set this field, you must also set in the **Conversion Value Currency Code** field. Eg. `100.05`.",
    },
    companyName: {
      type: "string",
      label: "Company Name",
      description: "A plain text string representing the company of the contact to match.",
      optional: true,
    },
    title: {
      type: "string",
      label: "Title",
      description: "A plain text string representing the title name of the contact to match. Eg. `Software Engineer`.",
      optional: true,
    },
    countryCode: {
      type: "string",
      label: "Country Code",
      description: "An ISO standardized [two letter country code](https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2) representing the country of the contact to match. Eg. `US`.",
      optional: true,
    },
    eventId: {
      type: "string",
      label: "Event ID",
      description: "The unique id generated by advertisers to indicate each event. This field is used for [deduplication](https://learn.microsoft.com/en-us/linkedin/marketing/conversions/deduplication?view=li-lms-2024-01).",
      optional: true,
    },
  },
  methods: {
    emailToSha256(email) {
      return createHash("sha256")
        .update(email)
        .digest("hex");
    },
    sendConversionEvent(args = {}) {
      return this.app._makeRequest({
        debug: true,
        method: "POST",
        path: "/conversionEvents",
        ...args,
      });
    },
  },
  async run({ $ }) {
    const {
      app,
      emailToSha256,
      sendConversionEvent,
      conversionId,
      conversionHappenedAt,
      conversionValueCurrencyCode,
      conversionValueAmount,
      email,
      firstName,
      lastName,
      companyName,
      title,
      countryCode,
      eventId,
    } = this;

    await sendConversionEvent({
      $,
      data: {
        conversion: app.getConversionUrn(conversionId),
        conversionHappenedAt: Number(conversionHappenedAt),
        conversionValue: {
          currencyCode: conversionValueCurrencyCode,
          amount: conversionValueAmount,
        },
        user: {
          userIds: [
            {
              idType: "SHA256_EMAIL",
              idValue: emailToSha256(email),
            },
          ],
          userInfo: {
            firstName,
            lastName,
            companyName,
            title,
            countryCode,
          },
        },
        eventId,
      },
    });

    $.export("$summary", "Successfully sent conversion event to LinkedIn Ads");

    return {
      success: true,
    };
  },
};

Configuration

This component may be configured based on the props defined in the component code. Pipedream automatically prompts for input values in the UI and CLI.
LabelPropTypeDescription
LinkedIn AdsappappThis component uses the LinkedIn Ads app.
Ad Account IdadAccountIdstringSelect a value from the drop down menu.
Conversion IDconversionIdstringSelect a value from the drop down menu.
Conversion Happened AtconversionHappenedAtstring

Epoch timestamp in milliseconds at which the conversion event happened. Note: If your source records conversion timestamp in seconds, please insert 000 at the end to transform it to milliseconds. Eg. 1590739275000.

Emailemailstring

Email address of the contact associated with the conversion event which needs to be in SHA256 format, a HEX encoded string with a maximum length of 64 characters. Eg. test@example.com.

First NamefirstNamestring

The first name of the contact to match the conversion.

Last NamelastNamestring

The last name of the contact to match the conversion.

Conversion Value Currency CodeconversionValueCurrencyCodestring

The currency code of the conversion value in ISO format. Eg. USD.

Conversion Value AmountconversionValueAmountstring

The value of the conversion in decimal string. If you set this field, you must also set in the Conversion Value Currency Code field. Eg. 100.05.

Company NamecompanyNamestring

A plain text string representing the company of the contact to match.

Titletitlestring

A plain text string representing the title name of the contact to match. Eg. Software Engineer.

Country CodecountryCodestring

An ISO standardized two letter country code representing the country of the contact to match. Eg. US.

Event IDeventIdstring

The unique id generated by advertisers to indicate each event. This field is used for deduplication.

Authentication

LinkedIn Ads uses OAuth authentication. When you connect your LinkedIn Ads account, Pipedream will open a popup window where you can sign into LinkedIn Ads and grant Pipedream permission to connect to your account. Pipedream securely stores and automatically refreshes the OAuth tokens so you can easily authenticate any LinkedIn Ads API.

Pipedream requests the following authorization scopes when you connect your account:

r_ads_reportingrw_adsr_adsr_basicprofiler_marketing_leadgen_automationr_ads_leadgen_automationr_organization_adminrw_conversionsr_events

About LinkedIn Ads

Use LinkedIn self-service ads to reach more than 900+ million users worldwide.

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