← Cal.com + Google Ads integrations

Add Contact to Customer List by Email with Google Ads API on Booking Ended from Cal.com API

Pipedream makes it easy to connect APIs for Google Ads, Cal.com and 2,700+ other apps remarkably fast.

Trigger workflow on
Booking Ended from the Cal.com API
Next, do this
Add Contact to Customer List by Email with the Google Ads API
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Developers Pipedream

Getting Started

This integration creates a workflow with a Cal.com trigger and Google Ads action. When you configure and deploy the workflow, it will run on Pipedream's servers 24x7 for free.

  1. Select this integration
  2. Configure the Booking Ended trigger
    1. Connect your Cal.com account
  3. Configure the Add Contact to Customer List by Email action
    1. Connect your Google Ads account
    2. Select a Use Google Ads As
    3. Optional- Select a Managed Account
    4. Configure Contact Email
    5. Select a Customer List ID
  4. Deploy the workflow
  5. Send a test event to validate your setup
  6. Turn on the trigger

Details

This integration uses pre-built, source-available components from Pipedream's GitHub repo. These components are developed by Pipedream and the community, and verified and maintained by Pipedream.

To contribute an update to an existing component or create a new component, create a PR on GitHub. If you're new to Pipedream component development, you can start with quickstarts for trigger span and action development, and then review the component API reference.

Trigger

Description:Emit new event when a booking ends.
Version:0.0.3
Key:cal_com-booking-ended

Cal.com Overview

The Cal.com API on Pipedream lets you seamlessly integrate your scheduling infrastructure with other services to automate appointment setting, calendar syncing, and notifications. Using Pipedream, you can craft workflows that trigger on new event bookings, cancellations, or reschedules, and connect these events to countless apps to streamline business processes, enhance customer engagement, and maintain organized schedules.

Trigger Code

import common from "../common/common.mjs";

export default {
  ...common,
  key: "cal_com-booking-ended",
  name: "Booking Ended",
  description: "Emit new event when a booking ends.",
  version: "0.0.3",
  type: "source",
  dedupe: "unique",
  methods: {
    ...common.methods,
    async emitHistoricalEvents(bookings) {
      const filteredBookings = bookings?.length > 0
        ? bookings.filter((booking) => Date.parse(booking.endTime) < Date.now())
        : [];
      for (const booking of filteredBookings.slice(-25)) {
        const meta = this.generateMeta(booking, Date.parse(booking.endTime));
        this.$emit(booking, meta);
      }
    },
    eventTriggers() {
      return [
        "MEETING_ENDED",
      ];
    },
  },
};

Trigger Configuration

This component may be configured based on the props defined in the component code. Pipedream automatically prompts for input values in the UI and CLI.
LabelPropTypeDescription
Cal.comcalComappThis component uses the Cal.com app.
N/Ahttp$.interface.httpThis component uses $.interface.http to generate a unique URL when the component is first instantiated. Each request to the URL will trigger the run() method of the component.
N/Adb$.service.dbThis component uses $.service.db to maintain state between executions.

Trigger Authentication

Cal.com uses API keys for authentication. When you connect your Cal.com account, Pipedream securely stores the keys so you can easily authenticate to Cal.com APIs in both code and no-code steps.

About Cal.com

Scheduling infrastructure for absolutely everyone.

Action

Description:Adds a contact to a specific customer list in Google Ads. Lists typically update in 6 to 12 hours after operation. [See the documentation](https://developers.google.com/google-ads/api/docs/remarketing/audience-segments/customer-match/get-started)
Version:0.1.3
Key:google_ads-add-contact-to-list-by-email

The Google Ads API lets you programmatically manage your Google Ads data and
campaigns. You can use the API to automate common tasks, such as:

  • Creating and managing campaigns
  • Adding and removing keywords
  • Adjusting bids

You can also use the API to get information about your campaigns, such as:

  • Campaign stats
  • Keyword stats
  • Ad performance

The Google Ads API is a powerful tool that lets you manage your Google Ads data
and campaigns programmatically. With the API, you can automate common tasks,
such as creating and managing campaigns, adding and removing keywords, and
adjusting bids. You can also use the API to get information about your
campaigns, such as campaign stats, keyword stats, and ad performance.

Customizing API requests from within the Pipedream workflow builder

The Pipedream components interact with Google Ads API through an interal proxy service, which protects Pipedream's developer token.

The component accepts a standard Google Ads API request object with the following structure:

const googleAdsReq = {
  method: "get|post|put|delete", // HTTP method
  url: "/v18/...", // Google Ads API endpoint path
  headers: {
    Authorization: `Bearer ${this.googleAds.$auth.oauth_access_token}`,
  },
  data: {}, // Optional request body for POST/PUT requests
};

To make different API calls while using the proxy:

  1. Modify the url path to match your desired Google Ads API endpoint
  2. Update the method to match the required HTTP method
  3. Add any necessary request body data in the data field
  4. Include any required headers (Authorization is automatically included)

Example for a custom query:

const googleAdsReq = {
  method: "post",
  url: "/v16/customers/1234567890/googleAds:search",
  headers: {
    Authorization: `Bearer ${this.googleAds.$auth.oauth_access_token}`,
  },
  data: {
    query: "SELECT campaign.id, campaign.name FROM campaign",
  },
};

The proxy endpoint will remain the same: https://googleads.m.pipedream.net

Using Google Ads with the Connect API Proxy

To interface with Google Ads via the Connect API Proxy, you need to nest the request like this:

Important notes:

  • The upstream URL in this case is Pipedream's proxy service for Google Ads: https://googleads.m.pipedream.net
  • Like in the above examples, you'll define the Google Ads URL with the url param in the body
  • The method to the Connect Proxy should always be a POST, since it's actually targeting the Google Ads proxy (you can define the method for the Google Ads request in options.body.method)

Using the Pipedream SDK

const pd = createBackendClient({
  apiHost: process.env.API_HOST,
  credentials: {
    clientId: process.env.CLIENT_ID,
    clientSecret: process.env.CLIENT_SECRET,
  },
  environment: process.env.ENVIRONMENT,
  projectId: process.env.PROJECT_ID,
});

const pdGoogleAdsUrl = "https://googleads.m.pipedream.net";

const resp = await pd.makeProxyRequest(
  {
    searchParams: {
      external_user_id: process.env.EXTERNAL_USER_ID,
      account_id: process.env.ACCOUNT_ID,
    },
  },
  {
    url: pdGoogleAdsUrl,
    options: {
      method: "POST",
      body: {
        url: "/v19/customers:listAccessibleCustomers",
        method: "GET",
        // data: {} // If you need to send a body with a POST request, define it here
      },
    },
  }
);

Using the Connect REST API

  • Remember to use the Base64 encoded Pipedream endpoint for Google Ads: https://googleads.m.pipedream.net
curl -X POST "https://api.pipedream.com/v1/connect/{your_project_id}/proxy/{url_safe_base64_encoded_url}?external_user_id={external_user_id}&account_id={apn_xxxxxxx}" \
  -H "Authorization: Bearer {access_token}" \
  -H "x-pd-environment: {development | production}" \
  -d '{
    "url": "/v19/customers:listAccessibleCustomers",
    "method": "GET",
    # "data": {} # If you need to send a body with a POST request, define it here
  }'

Action Code

import crypto from "crypto";
import googleAds from "../../google_ads.app.mjs";
import common from "../common/common.mjs";

export default {
  ...common,
  key: "google_ads-add-contact-to-list-by-email",
  name: "Add Contact to Customer List by Email",
  description: "Adds a contact to a specific customer list in Google Ads. Lists typically update in 6 to 12 hours after operation. [See the documentation](https://developers.google.com/google-ads/api/docs/remarketing/audience-segments/customer-match/get-started)",
  version: "0.1.3",
  type: "action",
  props: {
    ...common.props,
    contactEmail: {
      propDefinition: [
        googleAds,
        "contactEmail",
      ],
    },
    userListId: {
      propDefinition: [
        googleAds,
        "userListId",
        ({
          accountId, customerClientId,
        }) => ({
          accountId,
          customerClientId,
        }),
      ],
    },
  },
  async run({ $ }) {
    const {
      googleAds, accountId, customerClientId, contactEmail, userListId,
    } = this;
    const offlineUserDataJob = await googleAds.createOfflineUserDataJob({
      $,
      accountId,
      customerClientId,
      data: {
        job: {
          customerMatchUserListMetadata: {
            userList: `customers/${customerClientId ?? accountId}/userLists/${userListId}`,
          },
          type: "CUSTOMER_MATCH_USER_LIST",
        },
      },
    });

    await googleAds.addContactToCustomerList({
      $,
      accountId,
      customerClientId,
      path: offlineUserDataJob.resourceName,
      data: {
        operations: [
          {
            create: {
              userIdentifiers: [
                {
                  hashedEmail: crypto.createHash("sha256").update(contactEmail)
                    .digest("hex"),
                },
              ],
            },
          },
        ],
      },
    });

    const response = await googleAds.runOfflineUserDataJob({
      $,
      accountId,
      customerClientId,
      path: offlineUserDataJob.resourceName,
    });

    $.export("$summary", `Added contact ${contactEmail} to user list ${userListId}`);
    return response;
  },
};

Action Configuration

This component may be configured based on the props defined in the component code. Pipedream automatically prompts for input values in the UI.

LabelPropTypeDescription
Google AdsgoogleAdsappThis component uses the Google Ads app.
Use Google Ads AsaccountIdstringSelect a value from the drop down menu.
Managed AccountcustomerClientIdstringSelect a value from the drop down menu.
Contact EmailcontactEmailstring

Email address of the contact to add to the customer list.

Customer List IDuserListIdstringSelect a value from the drop down menu.

Action Authentication

Google Ads uses OAuth authentication. When you connect your Google Ads account, Pipedream will open a popup window where you can sign into Google Ads and grant Pipedream permission to connect to your account. Pipedream securely stores and automatically refreshes the OAuth tokens so you can easily authenticate any Google Ads API.

Pipedream requests the following authorization scopes when you connect your account:

emailprofilehttps://www.googleapis.com/auth/adwords

About Google Ads

Reach customers wherever they are. Show up at the right time and place across the vast Google Ads ecosystem.

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