Segment

Customer data platform

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Segment API Integrations

Build and run workflows using the Segment API. Use 1000s of source-available triggers and actions across 1400+ apps. Or write custom code to integrate any app or API in seconds.

Overview

You can do a lot of amazing things with Segment's API. Segment's API enables you to collect and connect customer data quickly and easily. With it, you can power your analytics, marketing, and data warehousing requirements, and improve your customer experience and performance.

The Segment API provides you with full control over your customer data, including file storage, ETL, data modeling, data enrichment and transformations, and data queries. With it, you can build powerful solutions that help you uncover useful customer insights in real-time. Here are a few examples of what you can do using the Segment API:

  • Collect and store customer data from multiple sources: You can collect customer data from multiple sources such as web traffic, mobile and web apps, ecommerce stores, CRMs, and marketing automation platforms.
  • Build custom data models to gain deeper insights into customer behavior: With the Segment API, you can build custom models that organize customer data into meaningful categories to gain deeper consumer insights.
  • Automatically enrich customer data with 3rd party APIs: The Segment API allows you to automatically map, enrich, and clean customer data, creating a single source of truth for better segmentation and decision making.
  • Analyze customer data in real-time for better decision making: With the Segment API, you can monitor customer data in real-time, uncovering patterns and creating reports in a few clicks.
  • Automate data pipelines to quickly and easily access data: You can quickly and easily create data pipelines with the Segment API, and get accurate data delivered on demand.
  • Connect customer data to over 250 cloud services: With the Segment API, you can quickly and easily connect customer data to over 250 cloud services and systems, such as analytics, marketing automation platforms, CRMs, and data warehouses.
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import { axios } from "@pipedream/platform"
export default defineComponent({
  props: {
    segment: {
      type: "app",
      app: "segment",
    }
  },
  async run({steps, $}) {
    const data = {
      "event": `PipedreamTestOrder`,
      "anonymousId": `019mr8mf4r`,
    }
    return await axios($, {
      method: "post",
      url: `https://api.segment.io/v1/track`,
      headers: {
        "Content-Type": `application/json`,
      },
      auth: {
        username: `${this.segment.$auth.write_key}`,
        password: ``,
      },
      data,
    })
  },
})

Choose an API to Connect with Segment API

1
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12
of
1400+
apps by most popular

HTTP / Webhook
HTTP / Webhook
Get a unique URL where you can send HTTP or webhook requests
Node
Node
Anything you can do with Node.js, you can do in a Pipedream workflow. This includes using most of npm's 400,000+ packages.
Schedule
Schedule
Trigger workflows on an interval or cron schedule.
Beta
Python
Python
Anything you can do in Python can be done in a Pipedream Workflow. This includes using any of the 350,000+ PyPi packages available in your Python powered workflows.
Beta
Data Stores
Data Stores
Use Pipedream Data Stores to manage state throughout your workflows.
Telegram Bot
Telegram Bot
Telegram is a cloud-based instant messaging and voice over IP service
OpenAI (ChatGPT)
OpenAI (ChatGPT)
OpenAI is an AI research and deployment company with the mission to ensure that artificial general intelligence benefits all of humanity. They are the makers of popular apps like ChatGPT and DALL·E 2.
Google Sheets
Google Sheets
With Google Sheets, you can create, edit, and collaborate wherever you are
Discord
Discord
Use this app to create a Discord source that emits messages from your guild to a Pipedream workflow.
GitHub
GitHub
Where the world builds software. Millions of developers and companies build, ship, and maintain their software on GitHub—the largest and most advanced development platform in the world.
Formatting
Formatting
Pre-built actions to make formatting and manipulating data within your workflows easier.
Slack
Slack
Slack is a channel-based messaging platform. With Slack, people can work together more effectively, connect all their software tools and services, and find the information they need to do their best work — all within a secure, enterprise-grade environment.
Associate one identity with another with Segment API on New Requests (Payload Only) from HTTP / Webhook API
HTTP / Webhook + Segment
 
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Send Message (Advanced) with Discord Webhook API on Webhook Destination (Instant) from Segment API
Segment + Discord Webhook
 
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Add Multiple Rows with Google Sheets API on Webhook Destination (Instant) from Segment API
Segment + Google Sheets
 
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Associate one identity with another with Segment API on New Item in Feed from RSS API
RSS + Segment
 
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Associate one identity with another with Segment API on New Message from Discord API
Discord + Segment
 
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Webhook Destination (Instant) from the Segment API

Send events to a webhook. Requires a Team or Business account.

 
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Associate an identified user with a group with the Segment API

Group lets you associate an identified user with a group (note requires userId or anonymousId). See the docs here

 
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Associate one identity with another with the Segment API

Alias is how you associate one identity with another. See the docs here

 
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Identify a user, tie them to their actions and record traits about them with the Segment API

Identify lets you tie a user to their actions and record traits about them. It includes a unique User ID and any optional traits you know about them (note requires userId or anonymousId). See the docs here

 
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Record page views on your website with the Segment API

The page method lets you record page views on your website, along with optional extra information about the page being viewed (note requires userId or anonymousId). See the docs here

 
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Record whenever a user sees a screen with the Segment API

The screen method let you record whenever a user sees a screen of your mobile app (note requires userId or anonymousId). See the docs here

 
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Authentication

Segment uses API keys for authentication. When you connect your Segment account, Pipedream securely stores the keys so you can easily authenticate to Segment APIs in both code and no-code steps.

Segment's APIs are accessed programmatically using access tokens, as well as write keys.

Access Token

Create access tokens via the Access Management page in your account: https://app.segment.com/{your-workspace-name}/settings/access-management. See "Get a Token" for more details. Please note, that you must be on a Team or Business plan to create an access token.

Write Key

You will also need to find your write key, which is a unique identifier for your Source. To find a write key, you first need to create a non-Cloud Source such as a website, server, or mobile source. (Cloud-sources do not have write keys, as they use a token or key from your account with that service.) Then, in the Source, go to “Settings’, and then go to “API Keys”. See "Locating Your Write Key" for more details.