Segment API Integrations
Build and run workflows using the Segment API. Use 1000s of source-available triggers and actions across 1400+ apps. Or write custom code to integrate any app or API in seconds.
Overview#
You can do a lot of amazing things with Segment's API. Segment's API enables you to collect and connect customer data quickly and easily. With it, you can power your analytics, marketing, and data warehousing requirements, and improve your customer experience and performance.
The Segment API provides you with full control over your customer data, including file storage, ETL, data modeling, data enrichment and transformations, and data queries. With it, you can build powerful solutions that help you uncover useful customer insights in real-time. Here are a few examples of what you can do using the Segment API:
- Collect and store customer data from multiple sources: You can collect customer data from multiple sources such as web traffic, mobile and web apps, ecommerce stores, CRMs, and marketing automation platforms.
- Build custom data models to gain deeper insights into customer behavior: With the Segment API, you can build custom models that organize customer data into meaningful categories to gain deeper consumer insights.
- Automatically enrich customer data with 3rd party APIs: The Segment API allows you to automatically map, enrich, and clean customer data, creating a single source of truth for better segmentation and decision making.
- Analyze customer data in real-time for better decision making: With the Segment API, you can monitor customer data in real-time, uncovering patterns and creating reports in a few clicks.
- Automate data pipelines to quickly and easily access data: You can quickly and easily create data pipelines with the Segment API, and get accurate data delivered on demand.
- Connect customer data to over 250 cloud services: With the Segment API, you can quickly and easily connect customer data to over 250 cloud services and systems, such as analytics, marketing automation platforms, CRMs, and data warehouses.
import { axios } from "@pipedream/platform"
export default defineComponent({
props: {
segment: {
type: "app",
app: "segment",
}
},
async run({steps, $}) {
const data = {
"event": `PipedreamTestOrder`,
"anonymousId": `019mr8mf4r`,
}
return await axios($, {
method: "post",
url: `https://api.segment.io/v1/track`,
headers: {
"Content-Type": `application/json`,
},
auth: {
username: `${this.segment.$auth.write_key}`,
password: ``,
},
data,
})
},
})
Choose an API to Connect with Segment API#
1-12of1400+apps by most popular
Popular Segment Integrations#
Popular Segment Triggers#
Send events to a webhook. Requires a Team or Business account.
Popular Segment Actions#
Identify lets you tie a user to their actions and record traits about them. It includes a unique User ID and any optional traits you know about them (note requires userId or anonymousId). See the docs here
Authentication#
Segment uses API keys for authentication. When you connect your Segment account, Pipedream securely stores the keys so you can easily authenticate to Segment APIs in both code and no-code steps.
Segment's APIs are accessed programmatically using access tokens, as well as write keys.
Access Token
Create access tokens via the Access Management page in your account: https://app.segment.com/{your-workspace-name}/settings/access-management. See "Get a Token" for more details. Please note, that you must be on a Team or Business plan to create an access token.
Write Key
You will also need to find your write key, which is a unique identifier for your Source. To find a write key, you first need to create a non-Cloud Source such as a website, server, or mobile source. (Cloud-sources do not have write keys, as they use a token or key from your account with that service.) Then, in the Source, go to “Settings’, and then go to “API Keys”. See "Locating Your Write Key" for more details.