View as Markdown
Google Ads icon

Google Ads ACTION

Create, Update, or Remove Keywords

Creates, updates, or removes keyword criteria for an ad group. See the documentation
  • Action
  • Writes data
  • Destructive
  • OAuth
  • SDK
  • MCP

IMPLEMENTATION

Call this tool

Connect a user's Google Ads account once, then configure and run Create, Update, or Remove Keywords from your backend or agent.

import { PipedreamClient } from "@pipedream/sdk"

const pd = new PipedreamClient({
  projectId: process.env.PIPEDREAM_PROJECT_ID!,
  clientId: process.env.PIPEDREAM_CLIENT_ID!,
  clientSecret: process.env.PIPEDREAM_CLIENT_SECRET!,
  projectEnvironment: "production",
})

const result = await pd.actions.run({
  id: "google_ads-create-or-update-keywords",
  externalUserId: "{external_user_id}", // any stable ID for this user in your system
  configuredProps: {
    google_ads: { authProvisionId: "apn_xxxxxxx" },
    accountId: "Use Google Ads As",
    customerClientId: "Managed Account",
  },
})

console.log(result)

SCHEMA

Inputs

Pipedream supplies the connected account. Your application provides the operation-specific values below. Dynamic inputs are resolved against that user's account.

Create, Update, or Remove Keywords inputs
Property Type Description
accountId Use Google Ads As string
The ID of an account of a customer directly accessible by the authenticated user. This is usually a Manager Account, used as login-customer-id (e.g., 1234567890). Use the List Account ID Options action to get the list of accessible accounts.
Required Dynamic
customerClientId Managed Account string
The ID of a customer client from the list of customers linked to the selected account (e.g., 1234567890). Use the List Customer Clients action to get the list of customer clients.
Optional Dynamic
operationType Operation Type string
Whether to create, update, or remove a keyword.
Required
adGroupCriterionId Keyword string
The keyword to update or remove. Required for Update and Remove operations.
Optional Dynamic
adGroupId Ad Group string
The ad group this keyword belongs to. Required for Create operations.
Optional Dynamic
updateMask Update Mask string
Comma-separated list of fields to update (e.g., status,cpcBidMicros). Required for Update operations.
Optional
keywordText Keyword Text string
The keyword text (max 80 characters, max 10 words). Required for Create operations.
Optional
keywordMatchType Keyword Match Type string
The match type for the keyword. Required for Create operations.
Optional
negative Negative Keyword boolean
Whether this is a negative keyword. Immutable after creation.
Optional
status Status string
The status of the keyword criterion.
Optional
cpcBidMicros CPC Bid (Micros) integer
The maximum CPC (cost-per-click) bid in micros (e.g., 1000000 = $1.00).
Optional
trackingUrlTemplate Tracking URL Template string
The URL template for constructing a tracking URL.
Optional
finalUrls Final URLs string[]
The list of final URLs for the keyword.
Optional
finalMobileUrls Final Mobile URLs string[]
The list of final mobile URLs for the keyword.
Optional
finalUrlSuffix Final URL Suffix string
The suffix used to append query parameters to landing page URLs.
Optional
additionalFields Additional Fields object
Additional fields and values to be created. See the documentation for available fields. Values will be parsed as JSON where applicable.
Optional

REFERENCE

Tool details

Behavior hints are published with the component in the Pipedream registry and surface as MCP tool annotations, so an agent can reason about a tool before it calls it.

Registry key
google_ads-create-or-update-keywords
Version
0.0.2
App
Google Ads
Authentication
OAuth
Read-only
No
Destructive
Yes
Open world
Yes