# Create, Update, or Remove Keywords — Google Ads

> Creates, updates, or removes keyword criteria for an ad group. See the documentation

- Key: `google_ads-create-or-update-keywords`
- Type: Action (Write)
- Version: 0.0.2
- App: Google Ads (`google_ads`) — https://pipedream.com/apps/google-ads.md
- This page (HTML): https://pipedream.com/apps/google-ads/actions/create-or-update-keywords
- Hints: destructive · open-world
- Source: https://github.com/PipedreamHQ/pipedream/blob/master/components/google_ads/actions/create-or-update-keywords/create-or-update-keywords.mjs

## Description

Creates, updates, or removes keyword criteria for an ad group. [See the documentation](https://developers.google.com/google-ads/api/reference/rpc/v25/AdGroupCriterionService/MutateAdGroupCriteria?transport=rest)

## Props

| Prop | Type | Required | Description |
|---|---|---|---|
| `accountId` | `string` | Yes | The ID of an account of a customer directly accessible by the authenticated user. This is usually a Manager Account, used as login-customer-id (e.g., 1234567890). Use the List Account ID Options action to get the list of accessible accounts. Options are loaded from the connected account. |
| `customerClientId` | `string` | No | The ID of a customer client from the list of customers linked to the selected account (e.g., 1234567890). Use the List Customer Clients action to get the list of customer clients. Options are loaded from the connected account. |
| `operationType` | `string` | Yes | Whether to create, update, or remove a keyword. |
| `adGroupCriterionId` | `string` | No | The keyword to update or remove. Required for Update and Remove operations. Options are loaded from the connected account. |
| `adGroupId` | `string` | No | The ad group this keyword belongs to. Required for Create operations. Options are loaded from the connected account. |
| `updateMask` | `string` | No | Comma-separated list of fields to update (e.g., status,cpcBidMicros). Required for Update operations. |
| `keywordText` | `string` | No | The keyword text (max 80 characters, max 10 words). Required for Create operations. |
| `keywordMatchType` | `string` | No | The match type for the keyword. Required for Create operations. |
| `negative` | `boolean` | No | Whether this is a negative keyword. Immutable after creation. |
| `status` | `string` | No | The status of the keyword criterion. |
| `cpcBidMicros` | `integer` | No | The maximum CPC (cost-per-click) bid in micros (e.g., 1000000 = $1.00). |
| `trackingUrlTemplate` | `string` | No | The URL template for constructing a tracking URL. |
| `finalUrls` | `string[]` | No | The list of final URLs for the keyword. |
| `finalMobileUrls` | `string[]` | No | The list of final mobile URLs for the keyword. |
| `finalUrlSuffix` | `string` | No | The suffix used to append query parameters to landing page URLs. |
| `additionalFields` | `object` | No | Additional fields and values to be created. See the documentation for available fields. Values will be parsed as JSON where applicable. |

## Run it

**MCP**

```ts
import { Client } from "@modelcontextprotocol/sdk/client/index.js"
import { StreamableHTTPClientTransport } from "@modelcontextprotocol/sdk/client/streamableHttp.js"
import { PipedreamClient } from "@pipedream/sdk"

const pd = new PipedreamClient({
  projectId: process.env.PIPEDREAM_PROJECT_ID!,
  clientId: process.env.PIPEDREAM_CLIENT_ID!,
  clientSecret: process.env.PIPEDREAM_CLIENT_SECRET!,
  projectEnvironment: "production",
})

const accessToken = await pd.rawAccessToken

const transport = new StreamableHTTPClientTransport(
  new URL("https://remote.mcp.pipedream.net/v3"),
  {
    requestInit: {
      headers: {
        Authorization: `Bearer ${accessToken}`,
        "x-pd-project-id": process.env.PIPEDREAM_PROJECT_ID!,
        "x-pd-environment": "production",
        "x-pd-external-user-id": "{external_user_id}", // any stable ID for this user in your system
        "x-pd-app-slug": "google_ads",
      },
    },
  },
)

const mcp = new Client({ name: "my-agent", version: "1.0.0" })
await mcp.connect(transport)

const { tools } = await mcp.listTools()

// listTools() hands your model this tool's input schema, so it can
// fill the arguments itself:
const result = await mcp.callTool({
  name: "google_ads-create-or-update-keywords",
  arguments: {
    accountId: "Use Google Ads As",
    customerClientId: "Managed Account",
  },
})
```

**TypeScript**

```ts
import { PipedreamClient } from "@pipedream/sdk"

const pd = new PipedreamClient({
  projectId: process.env.PIPEDREAM_PROJECT_ID!,
  clientId: process.env.PIPEDREAM_CLIENT_ID!,
  clientSecret: process.env.PIPEDREAM_CLIENT_SECRET!,
  projectEnvironment: "production",
})

const result = await pd.actions.run({
  id: "google_ads-create-or-update-keywords",
  externalUserId: "{external_user_id}", // any stable ID for this user in your system
  configuredProps: {
    google_ads: { authProvisionId: "apn_xxxxxxx" },
    accountId: "Use Google Ads As",
    customerClientId: "Managed Account",
  },
})

console.log(result)
```

**cURL**

```bash
curl -X POST https://api.pipedream.com/v1/connect/{project_id}/actions/run \
  -H "Content-Type: application/json" \
  -H "X-PD-Environment: production" \
  -H "Authorization: Bearer {access_token}" \
  -d '{
    "external_user_id": "{external_user_id}",
    "id": "google_ads-create-or-update-keywords",
    "configured_props": {
      "google_ads": { "authProvisionId": "apn_xxxxxxx" },
      "accountId": "Use Google Ads As",
      "customerClientId": "Managed Account"
    }
  }'
```

---

- App: https://pipedream.com/apps/google-ads.md · All apps: https://pipedream.com/apps