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Overview#
The Reply.io API on Pipedream allows users to automate their sales engagement and follow-up processes efficiently. Leveraging this API, you can streamline communication by triggering personalized emails, managing contacts, and analyzing the performance of sales campaigns. Using Pipedream's serverless platform, you can create workflows that perform actions in Reply.io in response to events from other apps, schedule tasks, and process data in real-time.
import { axios } from "@pipedream/platform"
export default defineComponent({
props: {
reply_io: {
type: "app",
app: "reply_io",
}
},
async run({steps, $}) {
return await axios($, {
url: `https://api.reply.io/v1/people`,
headers: {
"X-Api-Key": `${this.reply_io.$auth.api_key}`,
},
})
},
})
Example Use Cases#
Lead Qualification Automation: When a new lead is captured in a CRM like Salesforce, you can automatically add them to a Reply.io campaign, ensuring a timely and consistent follow-up. If the lead responds, the workflow can pause the campaign and notify the sales team via Slack to take over the conversation.
Webinar Follow-Up: After hosting a webinar using a platform like Zoom, you can sync the attendee list to Reply.io and trigger personalized follow-up sequences. Depending on attendee engagement, you might score leads and funnel them into different nurturing tracks or sales pipelines.
Feedback Collection Automation: Post-purchase or after a service is rendered, you can automatically send out customer satisfaction surveys via Reply.io. Based on the survey responses, gathered in a tool like Typeform, the workflow can create support tickets in Zendesk for customers who reported issues, or add satisfied customers to a referral program campaign.
Popular Reply.io Integrations#
Popular Reply.io Triggers#
Emit new event when a new contact is added. See the docs here
Emit new event when a person opts out. See the docs here
Emit new event when a person opens your email. See the docs here
Emit new event when a prospect replies to an email. See the docs here
Emit new event when a new email is sent (first step or follow-up). See the docs here
Popular Reply.io Actions#
Create a new contact or update if they already exist. See the docs here
Create a new contact, or update if they already exist, and push contact to the selected campaign. See the docs here
Mark a contact as finished in all campaigns by their email address. See the docs here
Mark a contact as replied in all campaigns by their email address. See the docs here
Remove an existing contact from the selected campaign. See the docs here
Authentication#
Name Slug: reply_ioReply.io uses API keys for authentication. When you connect your Reply.io account, Pipedream securely stores the keys so you can easily authenticate to Reply.io APIs in both code and no-code steps.
To retrieve your API key,
- Navigate to your Reply.io account and sign in
- Go to Settings > API Key
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