Google Ads ACTION
Create or Update Campaign
Creates or updates a campaign. See the documentation
- Action
- Writes data
- Destructive
- OAuth
- SDK
- MCP
IMPLEMENTATION
Call this tool
Connect a user's Google Ads account once, then configure and run Create or Update Campaign from your backend or agent.
import { PipedreamClient } from "@pipedream/sdk"
const pd = new PipedreamClient({
projectId: process.env.PIPEDREAM_PROJECT_ID!,
clientId: process.env.PIPEDREAM_CLIENT_ID!,
clientSecret: process.env.PIPEDREAM_CLIENT_SECRET!,
projectEnvironment: "production",
})
const result = await pd.actions.run({
id: "google_ads-create-or-update-campaign",
externalUserId: "{external_user_id}", // any stable ID for this user in your system
configuredProps: {
google_ads: { authProvisionId: "apn_xxxxxxx" },
accountId: "Use Google Ads As",
customerClientId: "Managed Account",
},
})
console.log(result)curl -X POST https://api.pipedream.com/v1/connect/{project_id}/actions/run \
-H "Content-Type: application/json" \
-H "X-PD-Environment: production" \
-H "Authorization: Bearer {access_token}" \
-d '{
"external_user_id": "{external_user_id}",
"id": "google_ads-create-or-update-campaign",
"configured_props": {
"google_ads": { "authProvisionId": "apn_xxxxxxx" },
"accountId": "Use Google Ads As",
"customerClientId": "Managed Account"
}
}'// accessToken: mint a short-lived token with the Connect SDK — see the MCP guide
const transport = new StreamableHTTPClientTransport(
new URL("https://remote.mcp.pipedream.net/v3"),
{
requestInit: {
headers: {
Authorization: `Bearer ${accessToken}`,
"x-pd-project-id": "{project_id}",
"x-pd-environment": "production",
"x-pd-external-user-id": "{external_user_id}", // any stable ID for this user in your system
"x-pd-app-slug": "google_ads",
},
},
},
)
const mcp = new Client({ name: "my-agent", version: "1.0.0" })
await mcp.connect(transport)
const { tools } = await mcp.listTools()
// listTools() hands your model this tool's input schema, so it can
// fill the arguments itself:
const result = await mcp.callTool({
name: "google_ads-create-or-update-campaign",
arguments: {
accountId: "Use Google Ads As",
customerClientId: "Managed Account",
},
})SCHEMA
Inputs
Pipedream supplies the connected account. Your application provides the operation-specific values below. Dynamic inputs are resolved against that user's account.
| Property | Type | Description |
|---|---|---|
accountId Use Google Ads As | string | The ID of an account of a customer directly accessible by the authenticated user. This is usually a Manager Account, used as login-customer-id (e.g., 1234567890). Use the List Account ID Options action to get the list of accessible accounts. Required Dynamic |
customerClientId Managed Account | string | The ID of a customer client from the list of customers linked to the selected account (e.g., 1234567890). Use the List Customer Clients action to get the list of customer clients. Optional Dynamic |
operationType Operation Type | string | Whether to create, update, or remove a campaign. Required |
campaignId Campaign | string | The campaign to update or remove. Required for Update and Remove operations. Optional Dynamic |
updateMask Update Mask | string | Comma-separated list of fields to update (e.g., name,status). Only used for update operations. Optional |
name Name | string | The name of the campaign. Required for create operations. Optional |
advertisingChannelType Advertising Channel Type | string | The primary serving target for ads within the campaign. Required for create operations. Optional |
campaignBudget Campaign Budget | string | The resource name of the campaign budget (e.g., customers/{customer_id}/campaignBudgets/{budget_id}). Required for create operations. Optional |
status Status | string | The status of the campaign. Optional |
startDateTime Start Date Time | string | When the campaign starts serving ads, in the account's time zone, formatted as YYYY-MM-DD HH:MM:SS (use 00:00:00 for daily granularity). Optional |
endDateTime End Date Time | string | The last day and time the campaign serves ads, in the account's time zone, formatted as YYYY-MM-DD HH:MM:SS (use 23:59:59 for daily granularity). Leave blank to run indefinitely. Optional |
trackingUrlTemplate Tracking URL Template | string | The URL template for constructing a tracking URL. Optional |
containsEuPoliticalAdvertising Contains EU Political Advertising | string | Declares whether the campaign contains EU political advertising. Google requires this on create. Optional |
biddingStrategy Portfolio Bidding Strategy | string | An existing portfolio bidding strategy to attach. Leave blank to use a standard (campaign-level) strategy instead. Optional Dynamic |
biddingStrategyType Standard Bidding Strategy | string | The campaign-level bidding strategy. Google requires either this or a Portfolio Bidding Strategy on create. Optional |
enhancedCpcEnabled Enhanced CPC Enabled | boolean | Whether bids are enhanced based on conversion optimizer data. Applies to Manual CPC and Percent CPC. Optional |
targetCpaMicros Target CPA (Micros) | string | Average cost per acquisition to target, in micros (1,000,000 micros = 1 unit of the account currency). Applies to Target CPA and Maximize Conversions. Optional |
cpcBidCeilingMicros CPC Bid Ceiling (Micros) | string | Maximum bid limit that can be set by the bid strategy, in micros (1,000,000 micros = 1 unit of the account currency). Applies to Target CPA, Target ROAS, Target Spend, Target Impression Share, Maximize Conversions, Maximize Conversion Value and Percent CPC. Optional |
cpcBidFloorMicros CPC Bid Floor (Micros) | string | Minimum bid limit that can be set by the bid strategy, in micros (1,000,000 micros = 1 unit of the account currency). Applies to Target CPA, Target ROAS, Maximize Conversions and Maximize Conversion Value. Optional |
targetRoas Target ROAS | string | Revenue to target per unit of spend, as a decimal (e.g. 3.5 targets 350% return). Applies to Target ROAS and Maximize Conversion Value. Optional |
location Impression Share Location | string | Where on the search results page the ads should appear. Applies to Target Impression Share. Optional |
locationFractionMicros Impression Share Target (Micros) | string | Fraction of ads to be shown in the targeted location, in micros (e.g. 650000 targets 65%). Applies to Target Impression Share. Optional |
additionalFields Additional Fields | object | Additional fields and values to be created. See the documentation for available fields. Values will be parsed as JSON where applicable. Optional |
REFERENCE
Tool details
Behavior hints are published with the component in the Pipedream registry and surface as MCP tool annotations, so an agent can reason about a tool before it calls it.
- Registry key
- google_ads-create-or-update-campaign
- Version
- 1.0.0
- App
- Google Ads
- Authentication
- OAuth
- Read-only
- No
- Destructive
- Yes
- Open world
- Yes
- Source
- View on GitHub ↗