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Google Ads ACTION

Create or Update Ad Group

Creates or updates an ad group. See the documentation
  • Action
  • Writes data
  • Destructive
  • OAuth
  • SDK
  • MCP

IMPLEMENTATION

Call this tool

Connect a user's Google Ads account once, then configure and run Create or Update Ad Group from your backend or agent.

import { PipedreamClient } from "@pipedream/sdk"

const pd = new PipedreamClient({
  projectId: process.env.PIPEDREAM_PROJECT_ID!,
  clientId: process.env.PIPEDREAM_CLIENT_ID!,
  clientSecret: process.env.PIPEDREAM_CLIENT_SECRET!,
  projectEnvironment: "production",
})

const result = await pd.actions.run({
  id: "google_ads-create-or-update-ad-group",
  externalUserId: "{external_user_id}", // any stable ID for this user in your system
  configuredProps: {
    google_ads: { authProvisionId: "apn_xxxxxxx" },
    accountId: "Use Google Ads As",
    customerClientId: "Managed Account",
  },
})

console.log(result)

SCHEMA

Inputs

Pipedream supplies the connected account. Your application provides the operation-specific values below. Dynamic inputs are resolved against that user's account.

Create or Update Ad Group inputs
Property Type Description
accountId Use Google Ads As string
The ID of an account of a customer directly accessible by the authenticated user. This is usually a Manager Account, used as login-customer-id (e.g., 1234567890). Use the List Account ID Options action to get the list of accessible accounts.
Required Dynamic
customerClientId Managed Account string
The ID of a customer client from the list of customers linked to the selected account (e.g., 1234567890). Use the List Customer Clients action to get the list of customer clients.
Optional Dynamic
operationType Operation Type string
Whether to create, update, or remove an ad group.
Required
adGroupId Ad Group string
The ad group to update or remove. Required for Update and Remove operations.
Optional Dynamic
campaignId Campaign string
The campaign this ad group belongs to. Required for Create operations.
Optional Dynamic
updateMask Update Mask string
Comma-separated list of fields to update (e.g., name,status). Required for Update operations.
Optional
name Name string
The name of the ad group. Required for Create operations.
Optional
type Type string
The type of the ad group. Immutable after creation — only used for Create operations.
Optional
status Status string
The status of the ad group.
Optional
cpcBidMicros CPC Bid (Micros) integer
The maximum CPC (cost-per-click) bid in micros (e.g., 1000000 = $1.00).
Optional
cpmBidMicros CPM Bid (Micros) integer
The maximum CPM (cost-per-thousand impressions) bid in micros.
Optional
cpvBidMicros CPV Bid (Micros) integer
The maximum CPV (cost-per-view) bid in micros.
Optional
targetCpaMicros Target CPA (Micros) integer
The target CPA (cost-per-acquisition) in micros.
Optional
targetCpmMicros Target CPM (Micros) integer
The target CPM (cost-per-thousand impressions) in micros.
Optional
targetRoas Target ROAS string
The target ROAS (return on ad spend) as a decimal (e.g., 3.5 for 350%).
Optional
trackingUrlTemplate Tracking URL Template string
The URL template for constructing a tracking URL.
Optional
finalUrlSuffix Final URL Suffix string
The suffix used to append query parameters to landing page URLs.
Optional
adRotationMode Ad Rotation Mode string
How ads within the ad group are served relative to one another.
Optional
additionalFields Additional Fields object
Additional fields and values to be created. See the documentation for available fields. Values will be parsed as JSON where applicable.
Optional

REFERENCE

Tool details

Behavior hints are published with the component in the Pipedream registry and surface as MCP tool annotations, so an agent can reason about a tool before it calls it.

Registry key
google_ads-create-or-update-ad-group
Version
0.1.0
App
Google Ads
Authentication
OAuth
Read-only
No
Destructive
Yes
Open world
Yes