Direct Mail Automation software in the cloud - Deep Integration With CRM & Workflows - Making direct mail look, act and feel like a digital marketing channel
Go to siteThe Postalytics API lets you automate direct mail marketing campaigns, manage contacts, and track results. By integrating Postalytics with Pipedream, you can build serverless workflows that leverage your marketing stack, sync data across platforms, and personalize your outreach efforts. You can trigger direct mail pieces based on customer behavior, update your CRM with mailing results, or create custom analytics dashboards.
import { axios } from "@pipedream/platform"
export default defineComponent({
props: {
postalytics: {
type: "app",
app: "postalytics",
}
},
async run({steps, $}) {
return await axios($, {
url: `https://api.postalytics.com/api/v1/contacts`,
auth: {
username: `${this.postalytics.$auth.api_key}`,
password: ``,
},
})
},
})
Trigger Direct Mail from E-Commerce Events: Send personalized postcards or letters when a customer makes a significant purchase on your e-commerce platform. Use triggers from Shopify or WooCommerce to initiate these mailings through Postalytics within a Pipedream workflow.
Sync Mailing Results with CRM: After Postalytics sends a mail and tracks the response, update your CRM records automatically. Connect Postalytics to Salesforce or HubSpot within Pipedream to ensure your sales team has the latest engagement data.
Automated Follow-Up Campaigns: Combine Postalytics with email marketing solutions like Mailchimp. When a direct mail recipient engages with your material, trigger a follow-up email campaign, creating a multi-touch marketing strategy without manual intervention.
Emit new event when a new campaign event occurs.
Displays a list of contacts in Postalytics. See the documentation
Send a postcard or letter with the capability of tracking delivery and response. See the documentation
Postalytics uses API keys for authentication. When you connect your Postalytics account, Pipedream securely stores the keys so you can easily authenticate to Postalytics APIs in both code and no-code steps.