Google Tag Manager

Google Tag Manager is a tool that enables you to install, store, and manage tags.

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Google Tag Manager

Google Tag Manager API Integrations

Build and run workflows using the Google Tag Manager API. Use 1000s of source-available triggers and actions across 2,100+ apps. Or write custom code to integrate any app or API in seconds.

Overview

The Google Tag Manager API allows you to manage your tags, triggers, variables, and related configurations programmatically. Through Pipedream, you can integrate these API capabilities into serverless workflows to automate complex tagging tasks, sync configurations across environments, and streamline marketing or analytics operations. Pipedream's platform facilitates the creation of custom automations with Google Tag Manager, helping you deploy tags faster, manage user permissions, and control versions of your tag configurations.

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import { axios } from "@pipedream/platform"
export default defineComponent({
  props: {
    google_tag_manager: {
      type: "app",
      app: "google_tag_manager",
    }
  },
  async run({steps, $}) {
    return await axios($, {
      url: `https://www.googleapis.com/tagmanager/v2/accounts`,
      headers: {
        Authorization: `Bearer ${this.google_tag_manager.$auth.oauth_access_token}`,
      },
    })
  },
})

Choose an API to Connect with Google Tag Manager API

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24
of
2,100+
apps by most popular

HTTP / Webhook
HTTP / Webhook
Get a unique URL where you can send HTTP or webhook requests
Node
Node
Anything you can do with Node.js, you can do in a Pipedream workflow. This includes using most of npm's 400,000+ packages.
Python
Python
Anything you can do in Python can be done in a Pipedream Workflow. This includes using any of the 350,000+ PyPi packages available in your Python powered workflows.
OpenAI (ChatGPT)
OpenAI (ChatGPT)
OpenAI is an AI research and deployment company with the mission to ensure that artificial general intelligence benefits all of humanity. They are the makers of popular models like ChatGPT, DALL-E, and Whisper.
Premium
Salesforce
Salesforce
Web services API for interacting with Salesforce
Premium
HubSpot
HubSpot
HubSpot's CRM platform contains the marketing, sales, service, operations, and website-building software you need to grow your business.
Premium
Zoho CRM
Zoho CRM
Zoho CRM is an online Sales CRM software that manages your sales, marketing, and support in one CRM platform.
Premium
Stripe
Stripe
Stripe powers online and in-person payment processing and financial solutions for businesses of all sizes.
Shopify Developer App
Shopify Developer App
Shopify is a user-friendly e-commerce platform that helps small businesses build an online store and sell online through one streamlined dashboard.
Premium
WooCommerce
WooCommerce
WooCommerce is the open-source ecommerce platform for WordPress.
Premium
Snowflake
Snowflake
A data warehouse built for the cloud
Premium
MongoDB
MongoDB
MongoDB is an open source NoSQL database management program.
Supabase
Supabase
Supabase is an open source Firebase alternative.
MySQL
MySQL
MySQL is an open-source relational database management system.
PostgreSQL
PostgreSQL
PostgreSQL is a free and open-source relational database management system emphasizing extensibility and SQL compliance.
Premium
AWS
AWS
Amazon Web Services (AWS) offers reliable, scalable, and inexpensive cloud computing services.
Premium
Twilio SendGrid
Twilio SendGrid
Send marketing and transactional email through the Twilio SendGrid platform with the Email API, proprietary mail transfer agent, and infrastructure for scalable delivery.
Amazon SES
Amazon SES
Amazon SES is a cloud-based email service provider that can integrate into any application for high volume email automation
Premium
Klaviyo
Klaviyo
Email Marketing and SMS Marketing Platform
Premium
Zendesk
Zendesk
Zendesk is award-winning customer service software trusted by 200K+ customers. Make customers happy via text, mobile, phone, email, live chat, social media.
Premium
ServiceNow
ServiceNow
The smarter way to workflow
Notion
Notion
Notion is a new tool that blends your everyday work apps into one. It's the all-in-one workspace for you and your team.
Slack
Slack
Slack is a channel-based messaging platform. With Slack, people can work together more effectively, connect all their software tools and services, and find the information they need to do their best work — all within a secure, enterprise-grade environment.
Microsoft Teams
Microsoft Teams
Microsoft Teams has communities, events, chats, channels, meetings, storage, tasks, and calendars in one place.

Example Use Cases

  • Automated Tag Deployment: Build a workflow that listens for new product additions in your e-commerce platform, such as Shopify, and automatically creates and deploys corresponding tags in Google Tag Manager to track product performance.

  • Sync Configurations Across Environments: Set up a Pipedream workflow that syncs tag configurations between staging and production environments in Google Tag Manager. Whenever a tag is updated or published in staging, the same changes can be applied to production automatically.

  • User Access Management: Create a workflow that automates the process of managing user permissions in Google Tag Manager. When a new team member is added to your project management tool, like Jira or Asana, the workflow can grant them the appropriate level of access in Google Tag Manager. .

Create Tag with Google Tag Manager API on New Pub/Sub Messages from Google Cloud API
Google Cloud + Google Tag Manager
 
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Create Tag with Google Tag Manager API on New Requests from HTTP / Webhook API
HTTP / Webhook + Google Tag Manager
 
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Get Tags with Google Tag Manager API on Member Created from Patreon API
Patreon + Google Tag Manager
 
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Get Tags with Google Tag Manager API on New or Updated Transaction from You Need a Budget API
You Need a Budget + Google Tag Manager
 
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Update Tag with Google Tag Manager API on New Item in Feed from RSS API
RSS + Google Tag Manager
 
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Create Tag with the Google Tag Manager API

Create a tag in a workspace. See the documentation

 
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Get Tag with the Google Tag Manager API

Get a specific tag of a workspace. See the documentation

 
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Get Tags with the Google Tag Manager API

Get all tags of an workspace. See the documentation

 
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Update Tag with the Google Tag Manager API

Update a tag in a workspace. See the documentation

 
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Update Tag with the Google Tag Manager API

Update a variable in a workspace. See the documentation

 
Try it

Authentication

Google Tag Manager uses OAuth authentication. When you connect your Google Tag Manager account, Pipedream will open a popup window where you can sign into Google Tag Manager and grant Pipedream permission to connect to your account. Pipedream securely stores and automatically refreshes the OAuth tokens so you can easily authenticate any Google Tag Manager API.

Pipedream requests the following authorization scopes when you connect your account:

emailprofilehttps://www.googleapis.com/auth/tagmanager.readonlyhttps://www.googleapis.com/auth/tagmanager.edit.containershttps://www.googleapis.com/auth/tagmanager.publish
OAuth Request Configurations:
  1. authorization
    GEThttps://accounts.google.com/o/oauth2/auth?client_id={{oauth.client_id}}&redirect_uri={{oauth.redirect_uri}}&state={{oauth.state}}&response_type=code&scope={{oauth.space_separated_scopes}}&prompt=consent&access_type=offline
  2. accessToken
    POSThttps://oauth2.googleapis.com/tokencontent-type: application/x-www-form-urlencodedaccept: application/json
    client_id={{oauth.client_id}}&client_secret={{oauth.client_secret}}&redirect_uri={{oauth.redirect_uri}}&grant_type=authorization_code&code={{oauth.code}}
  3. refreshToken
    POSThttps://oauth2.googleapis.com/tokencontent-type: application/x-www-form-urlencodedaccept: application/json
    client_id={{oauth.client_id}}&client_secret={{oauth.client_secret}}&grant_type=refresh_token&refresh_token={{oauth.refresh_token}}