What do you want to automate with Google Analytics?
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Overview#
The Google Analytics API unlocks the power of your analytics data, enabling automated access to custom reports, real-time statistics, and user behavior analysis. With it, you can extract actionable insights, push data to other platforms, and tailor your business strategy with precision. Leveraging Pipedream's serverless platform, these capabilities can be seamlessly integrated into workflows that trigger actions in other apps, send alerts, or even feed data warehouses for deeper analysis.
import { axios } from "@pipedream/platform"
export default defineComponent({
props: {
google_analytics: {
type: "app",
app: "google_analytics",
}
},
async run({steps, $}) {
return await axios($, {
url: `https://www.googleapis.com/oauth2/v1/userinfo`,
headers: {
Authorization: `Bearer ${this.google_analytics.$auth.oauth_access_token}`,
},
})
},
})
Example Use Cases#
Real-time Alerts for Traffic Spikes: Trigger a notification in Slack using Pipedream when your website experiences an unexpected surge in real-time users. This allows your team to immediately investigate potential causes or capitalize on the trending traffic.
Custom Reporting to Google Sheets: Automate the delivery of daily Google Analytics reports to a Google Sheets document. Employ Pipedream to schedule and extract custom data points such as session duration, bounce rate, and conversion metrics, providing your marketing team with up-to-date insights.
Audience Segmentation for Email Campaigns: Use the API to segment your audience based on their interactions with your website. Connect Pipedream with a service like Mailchimp to enrich email lists and personalize campaigns, aiming to increase engagement and conversion rates.
Popular Google Analytics Integrations#
Popular Google Analytics Actions#
Return report metrics based on a start and end date. See the docs here
Returns a customized report of your Google Analytics event data. Reports contain statistics derived from data collected by the Google Analytics tracking code. See the documentation here
Authentication#
Name Slug: google_analyticsGoogle Analytics uses OAuth authentication. When you connect your Google Analytics account, Pipedream will open a popup window where you can sign into Google Analytics and grant Pipedream permission to connect to your account. Pipedream securely stores and automatically refreshes the OAuth tokens so you can easily authenticate any Google Analytics API.
Pipedream requests the following authorization scopes when you connect your account:
emailprofilehttps://www.googleapis.com/auth/analytics.edithttps://www.googleapis.com/auth/analytics.readonly- authorization
GEThttps://accounts.google.com/o/oauth2/auth?client_id={{oauth.client_id}}&redirect_uri={{oauth.redirect_uri}}&state={{oauth.state}}&response_type=code&scope={{oauth.space_separated_scopes}}&prompt=consent&access_type=offline - accessToken
POSThttps://oauth2.googleapis.com/tokencontent-type:application/x-www-form-urlencodedaccept:application/jsonclient_id={{oauth.client_id}}&client_secret={{oauth.client_secret}}&redirect_uri={{oauth.redirect_uri}}&grant_type=authorization_code&code={{oauth.code}} - refreshToken
POSThttps://oauth2.googleapis.com/tokencontent-type:application/x-www-form-urlencodedaccept:application/jsonclient_id={{oauth.client_id}}&client_secret={{oauth.client_secret}}&grant_type=refresh_token&refresh_token={{oauth.refresh_token}}
Trusted by 1,000,000+ developers from startups to Fortune 500 companies