Facebook Lead Ads

Capture leads in Facebook ads — lead ads provide people with a quick and privacy-safe way to sign up to receive information from your business.

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Facebook Lead Ads

Facebook Lead Ads API Integrations

Build and run workflows using the Facebook Lead Ads API. Use 1000s of source-available triggers and actions across 2,000+ apps. Or write custom code to integrate any app or API in seconds.

Overview

The Facebook Lead Ads API allows for automated retrieval and integration of leads generated from Facebook Lead Ads into various business processes and systems. On Pipedream, you can harness this API to create serverless workflows that trigger actions based on new lead data, sync leads to CRMs, send personalized follow-up emails, and more, without managing infrastructure.

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import { axios } from "@pipedream/platform"
export default defineComponent({
  props: {
    facebook_lead_ads: {
      type: "app",
      app: "facebook_lead_ads",
    }
  },
  async run({steps, $}) {
    return await axios($, {
      url: `https://graph.facebook.com/v17.0/me/`,
      headers: {
        Authorization: `Bearer ${this.facebook_lead_ads.$auth.oauth_access_token}`,
      },
    })
  },
})

Choose an API to Connect with Facebook Lead Ads API

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Example Use Cases

  • Sync Leads to a CRM: Automatically push new leads from Facebook Lead Ads to your CRM, like Salesforce or HubSpot, on Pipedream. This workflow can enrich lead data, assign them to sales reps, or trigger internal notifications.

  • Send Custom Email Responses: When a new lead is captured on Facebook, use Pipedream to send a tailored email response through an email service such as SendGrid. This helps in engaging leads promptly and increases the chances of conversion.

  • Update Google Sheets with Lead Data: Collect and organize new Facebook leads in a Google Sheet. This Pipedream workflow allows for easy sharing and analysis within a team, or for triggering further automations based on sheet updates.

Authentication

Facebook Lead Ads uses OAuth authentication. When you connect your Facebook Lead Ads account, Pipedream will open a popup window where you can sign into Facebook Lead Ads and grant Pipedream permission to connect to your account. Pipedream securely stores and automatically refreshes the OAuth tokens so you can easily authenticate any Facebook Lead Ads API.

Pipedream requests the following authorization scopes when you connect your account:

emailpublic_profileads_managementleads_retrieval pages_show_list pages_read_engagement pages_manage_ads pages_manage_cta
OAuth Request Configurations:
  1. authorization
    GEThttps://www.facebook.com/v17.0/dialog/oauth?client_id={{oauth.client_id}}&redirect_uri={{oauth.redirect_uri}}&state={{oauth.state}}&response_type=code&scope={{oauth.space_separated_scopes}}
  2. accessToken
    POSThttps://graph.facebook.com/v17.0/oauth/access_token?client_id={{oauth.client_id}}&redirect_uri={{oauth.redirect_uri}}&client_secret={{oauth.client_secret}}&code={{oauth.code}}content-type: application/x-www-form-urlencodedaccept: application/json
  3. refreshToken
    POSThttps://graph.facebook.com/v17.0/oauth/access_token?grant_type=fb_exchange_token&client_id={{oauth.client_id}}&client_secret={{oauth.client_secret}}&fb_exchange_token={{oauth.access_token}}content-type: application/x-www-form-urlencodedaccept: application/json