# Create or Update Ad — TikTok Ads Manager

> Create a new TikTok ad or update an existing one. Omit ad_id to create; provide it to update. Creative assets must be uploaded first using Upload Creative — the API requires asset IDs, not file URLs. identity_type and identity_id are…

- Key: `tiktok_ads_manager-create-or-update-ad`
- Type: Action (Write)
- Version: 0.0.2
- App: TikTok Ads Manager (`tiktok_ads_manager`) — https://pipedream.com/apps/tiktok-ads-manager.md
- This page (HTML): https://pipedream.com/apps/tiktok-ads-manager/actions/create-or-update-ad
- Hints: open-world
- Source: https://github.com/PipedreamHQ/pipedream/blob/master/components/tiktok_ads_manager/actions/create-or-update-ad/create-or-update-ad.mjs

## Description

Create a new TikTok ad or update an existing one. Omit `ad_id` to create; provide it to update. Creative assets must be uploaded first using **Upload Creative** — the API requires asset IDs, not file URLs. `identity_type` and `identity_id` are required in v1.3; use `CUSTOMIZED_USER` for non-Spark Ads. For create, see [documentation](https://business-api.tiktok.com/portal/docs/create-ads/v1.3). For update, see [documentation](https://business-api.tiktok.com/portal/docs/update-ads/v1.3).

## Props

| Prop | Type | Required | Description |
|---|---|---|---|
| `advertiserId` | `string` | Yes | Your TikTok Ads Manager advertiser ID. Find it in the Ads Manager URL after aadvid= (e.g., aadvid=7123456789012345678). Also visible under Account Info in Business Center. |
| `adId` | `string` | No | ID of an existing ad to update. Omit to create a new ad. Use List Ads to find existing IDs. |
| `adgroupId` | `string` | Yes | Ad group to place this ad in. Required for create and update. Use List Ad Groups to find IDs. |
| `adName` | `string` | Yes | Internal name for the ad. Maximum 512 characters. |
| `identityType` | `string` | No | Required in v1.3. Use CUSTOMIZED_USER for standard (non-Spark) ads. AUTH_CODE or BC_AUTH_TT for Spark Ads. See TikTok Identities documentation for details. |
| `identityId` | `string` | No | Required in v1.3. The ID of the identity corresponding to identity_type. |
| `adFormat` | `string` | No | SINGLE_VIDEO requires video_id. SINGLE_IMAGE requires image_ids. CAROUSEL_ADS for standard carousel. |
| `imageIds` | `string[]` | No | Asset IDs of uploaded images from Upload Creative. Required for SINGLE_IMAGE. Also used as video cover/thumbnail for SINGLE_VIDEO (one ID only). |
| `videoId` | `string` | No | Asset ID of an uploaded video from Upload Creative. Required for SINGLE_VIDEO when identity_type is CUSTOMIZED_USER. |
| `adText` | `string` | No | Main ad copy shown to the audience. Maximum 100 characters, no emoji. |
| `callToAction` | `string` | No | CTA button label. Example values: LEARN_MORE, SHOP_NOW, SIGN_UP, DOWNLOAD_NOW, CONTACT_US, APPLY_NOW, BOOK_NOW. |
| `landingPageUrl` | `string` | No | URL users are redirected to when they click the ad. |
| `displayName` | `string` | No | Brand or business name shown on the ad. Required when promotion type is landing page or pure exposure. 1-40 English characters. |
| `operationStatus` | `string` | No | Operational status. ENABLE = active, DISABLE = paused. |

## Run it

**MCP**

```ts
import { Client } from "@modelcontextprotocol/sdk/client/index.js"
import { StreamableHTTPClientTransport } from "@modelcontextprotocol/sdk/client/streamableHttp.js"
import { PipedreamClient } from "@pipedream/sdk"

const pd = new PipedreamClient({
  projectId: process.env.PIPEDREAM_PROJECT_ID!,
  clientId: process.env.PIPEDREAM_CLIENT_ID!,
  clientSecret: process.env.PIPEDREAM_CLIENT_SECRET!,
  projectEnvironment: "production",
})

const accessToken = await pd.rawAccessToken

const transport = new StreamableHTTPClientTransport(
  new URL("https://remote.mcp.pipedream.net/v3"),
  {
    requestInit: {
      headers: {
        Authorization: `Bearer ${accessToken}`,
        "x-pd-project-id": process.env.PIPEDREAM_PROJECT_ID!,
        "x-pd-environment": "production",
        "x-pd-external-user-id": "{external_user_id}", // any stable ID for this user in your system
        "x-pd-app-slug": "tiktok_ads_manager",
      },
    },
  },
)

const mcp = new Client({ name: "my-agent", version: "1.0.0" })
await mcp.connect(transport)

const { tools } = await mcp.listTools()

// listTools() hands your model this tool's input schema, so it can
// fill the arguments itself:
const result = await mcp.callTool({
  name: "tiktok_ads_manager-create-or-update-ad",
  arguments: {
    advertiserId: "Advertiser ID",
    adId: "Ad ID",
  },
})
```

**TypeScript**

```ts
import { PipedreamClient } from "@pipedream/sdk"

const pd = new PipedreamClient({
  projectId: process.env.PIPEDREAM_PROJECT_ID!,
  clientId: process.env.PIPEDREAM_CLIENT_ID!,
  clientSecret: process.env.PIPEDREAM_CLIENT_SECRET!,
  projectEnvironment: "production",
})

const result = await pd.actions.run({
  id: "tiktok_ads_manager-create-or-update-ad",
  externalUserId: "{external_user_id}", // any stable ID for this user in your system
  configuredProps: {
    tiktok_ads_manager: { authProvisionId: "apn_xxxxxxx" },
    advertiserId: "Advertiser ID",
    adId: "Ad ID",
  },
})

console.log(result)
```

**cURL**

```bash
curl -X POST https://api.pipedream.com/v1/connect/{project_id}/actions/run \
  -H "Content-Type: application/json" \
  -H "X-PD-Environment: production" \
  -H "Authorization: Bearer {access_token}" \
  -d '{
    "external_user_id": "{external_user_id}",
    "id": "tiktok_ads_manager-create-or-update-ad",
    "configured_props": {
      "tiktok_ads_manager": { "authProvisionId": "apn_xxxxxxx" },
      "advertiserId": "Advertiser ID",
      "adId": "Ad ID"
    }
  }'
```

---

- App: https://pipedream.com/apps/tiktok-ads-manager.md · All apps: https://pipedream.com/apps