The Klaviyo API grants you the power to automate and personalize your email marketing efforts. With it, you can manage lists, profiles, and campaigns, track event-driven communications, and analyze the results. By leveraging this API on Pipedream, you can create intricate, automated workflows that respond in real-time to your users' behavior, sync data across multiple platforms, and tailor your marketing strategies to improve engagement and conversion rates.
import { axios } from "@pipedream/platform"
export default defineComponent({
props: {
klaviyo: {
type: "app",
app: "klaviyo",
}
},
async run({steps, $}) {
return await axios($, {
url: ` https://a.klaviyo.com/api/accounts/`,
headers: {
"Authorization": `Klaviyo-API-Key ${this.klaviyo.$auth.api_key}`,
"revision": `2023-12-15`,
},
})
},
})
Synchronize New Shopify Orders to Klaviyo for Personalized Follow-Ups: When a new order is placed in Shopify, trigger a workflow in Pipedream that captures order details and customer information. This data is then sent to Klaviyo to create or update a customer profile and trigger a personalized post-purchase email sequence.
Automate Lead Scoring Based on User Activity: Use Pipedream to listen for webhooks from Klaviyo that indicate user actions, like email opens, link clicks, or form submissions. Combine this with data from other sources, like CRMs or analytics tools, to calculate a lead score. Update the contact in Klaviyo with this score to segment audiences and target high-scoring leads with specialized campaigns.
Streamline Event Invitations and Follow-Ups with Zoom Webinar Registrations: When a user registers for a webinar on Zoom, Pipedream can capture this event and create a corresponding profile in Klaviyo, automatically adding them to an event-specific list. Post-webinar, use Klaviyo to send out tailored content, such as a recording of the event, additional resources, or calls to action, based on their engagement.
Klaviyo uses API keys for authentication. When you connect your Klaviyo account, Pipedream securely stores the keys so you can easily authenticate to Klaviyo APIs in both code and no-code steps.